Full-stack marketer · The Andela Effect

Helping brands & founders get seen and get leads.

I'm Anđela, a full-stack marketer with seven years of building marketing from scratch for B2B software and e-commerce brands. Paid search, SEO and LinkedIn, plus the tracking that shows what worked.

Anđela Čović
50sales-qualified leads in 2025 from ABM and social selling for a software company
1:17ROAS on Google Ads for a global insurance corporation
+63%bookings year over year for a Nordic golf booking platform after an SEO rebuild
29xmore appearances in Google's AI answers six weeks after new content went live
Anđela Čović sitting, chin resting on her hand Slavonski Brod, HR · works remote
About

I learned marketing by building everything myself.

Most of my experience comes from B2B tech, where one deal is worth months of work and the buyer is a handful of people. I built marketing there from an empty page and tied it straight to the sales pipeline: account lists, LinkedIn, ads, content, the website and the tracking behind it.

tae is how I bring that approach to brands across Europe. My work sits where marketing meets sales. I look at what you already have, find the places where growth makes sense and then build and run it myself, with my own AI agents and skills doing the heavy lifting.

7+ years in B2B tech & e-commerce Clients in Sweden, Austria, Switzerland, US English & Croatian
Services

Four things I do well.

You can hire me for one of them. Most clients end up using two or three, because they feed each other.

Paid search & social

Leads now

Campaigns that capture people who are already looking, and ads that reach the ones who haven't heard of you yet.

  • Google Ads: Search, Performance Max, Shopping
  • LinkedIn and Meta ads, retargeting
  • Account audits and takeovers

SEO, AEO & GEO

Long game

Getting found on Google and in AI answers. Technical fixes first, then content built around what people really search.

  • Technical and on-page SEO
  • Content strategy and writing
  • Visibility in ChatGPT, Gemini and AI Overviews

LinkedIn & ABM

B2B pipeline

For deals decided by a handful of people. I pick the accounts, and your team shows up in their feed long before sales calls.

  • Target account research
  • Social selling for founders and teams
  • Posts, hooks and comment strategy

Tracking & AI workflows

Under the hood

Numbers you can trust and a content machine that saves hours every week.

  • GA4, GTM, consent and dashboards
  • E-commerce tracking and CRO
  • Custom AI agents trained on your brand
Selected work

Results, with the numbers.

A few projects from the last few years. Some clients are under NDA, so they're described by what they do.

B2B software development companyABM and social selling

ABM and social selling for enterprise deals. I built target account lists, ran LinkedIn for the core team and tied it to ad campaigns on the same accounts. Before an event in Vienna, I warmed up attendees and filled the sales calendar.

17meetings before one event−60%content production time with AI
50sales-qualified leads in 2025
Global insurance corporation · NDAGoogle Ads in five countries

Launched and scaled campaigns for travel, home and accident insurance, and rebuilt GA4 e-commerce tracking so every market reported the same way.

1:17ROAS
Nordic golf booking platformGreenfee365

Technical SEO overhaul with pre-rendering, a custom dataLayer and PageSpeed work, then a content rewrite together with the content team.

+247%blog visitors+121%order value+42%rounds played
+63%bookings year over year
Austrian & Swiss energy group · 2026SEO for three sites

An audit, a six-month content plan and German guides built around real searches. Within six weeks Google showed the sites twice as often, and one site went from 7 to about 190 AI answer appearances a day.

29xappearances in Google's AI answers
Six Swedish education brands · 2026Google Ads across a brand family

Search and Performance Max for professional training, law and leadership courses, plus ticket sales for the group's conferences in Stockholm.

~1:5.8ROAS across the group
MRI health services e-commerceMagnetlabbet

Google Ads, an SEO content strategy and training the team to write with AI.

+82.6%organic visitors+110%organic conversion rate
+445%paid conversion rate
How I work

One person, from strategy to the last click.

The strategy and the hands-on work stay in the same head, so nothing gets lost between a deck and a campaign.

01

I look at what you have

Ads, website, search visibility, LinkedIn and tracking. Where you stand today and what the numbers really say.

02

We agree on where to grow

You get a short plan with priorities, what it costs and what we're aiming for. No 60-page strategy deck.

03

I build it and run it

Then I report on the work and the results every month, and change course when something isn't pulling its weight.

Tools I work with Google AdsGoogle Ads EditorGA4Google Tag ManagerSearch ConsoleAhrefsLinkedIn Campaign ManagerMeta AdsDealfrontAmplemarketClaude
Ways to work together

Start small or hand it all over.

Every offer gets a fixed scope and price before we start, so you know exactly what you're paying for.

One-off

Audit

A clear look at your ads, SEO, tracking or LinkedIn. You get a written list of what to fix first. Run it yourself or with me.

  • Google Ads account audit
  • SEO and AI visibility check
  • Tracking and GA4 health check
Fixed scope

Project

A piece of work with a start and an end. We agree what gets built, and I build it.

  • Campaign launch
  • SEO for a new or rebuilt website
  • GA4 and GTM setup
Monthly

Ongoing

I become your marketing person for part of the month. Plan, run, report and adjust, with priorities we set together.

  • Paid search and social
  • SEO and content
  • LinkedIn for founders and teams
FAQ

Questions people ask me.

Anđela Čović in glasses, arms crossed

Who do you usually work with?

B2B companies and e-commerce brands, often without a marketing team or with one person doing everything. Most clients are in Sweden and the rest of Europe.

Do you work with small companies?

Yes. If the budget is tight, an audit or a small project is a good way to start and see if we work well together.

How does pricing work?

Audits and projects get a fixed price agreed before we start. Monthly work is priced by scope. Send me the details and I'll send you an offer.

Can you work with my agency or team?

Yes. I can oversee an agency, cover the channels your team doesn't, or take over one area completely.

How soon will I see results?

Ads can bring leads within weeks. SEO and AI visibility usually need three to six months to show clearly. I'll tell you upfront what's realistic for you.

What are AEO and GEO?

Getting your brand mentioned and cited when people ask ChatGPT, Gemini or Google's AI Overviews, instead of only ranking in classic search results.

Make something worth talking about.

Send me the details. I'll tell you how I'd approach it and send you an offer.

LinkedInMessage me on LinkedIn
Emailandela [at] theandelaeffect.com
Phone+385 95 825 2881

Let's work together